Georgia Murphy
Technical SEO Audit & Implementation
Helping an expat-focused therapy practice increase search visibility through technical SEO and site structure improvements.
The Challenge
Georgia’s website had strong positioning and high-quality, emotionally resonant content, but it was not gaining traction in organic search.
The core issue was not poor performance but low visibility.
At the time of the audit:
Most pages had very limited impressions, meaning they were rarely appearing in search results.
Blog content performed well when users reached it, but was not being surfaced by Google.
Traffic was driven primarily by direct visits and social channels, rather than organic search.
From a technical standpoint, the site was in good condition. However, several structural limitations were holding back growth:
Limited internal linking between pages, making it harder for search engines to understand content relationships and page importance.
Lack of a clear publishing strategy and topical structure, reducing the site’s ability to build authority around expat-related themes.
Missed opportunities in on-page SEO (e.g., metadata, headings, URL clarity).
Minor technical inefficiencies (e.g., image sizing, caching) affecting overall performance.
Full Technical SEO Audit
I conducted a comprehensive audit covering:
Crawlability and indexation.
Technical performance and Core Web Vitals (CWV).
Internal linking and site architecture.
URL structure and content hierarchy.
On-page SEO fundamentals.
Performance and media optimization.
Implementation
Following the audit, I implemented a few key improvements, including:
Fixing image-related issues to improve load performance.
Improving internal linking across core pages.
Restructuring selected URLs for clarity and SEO alignment.
In the weeks and months after the audit, Georgia implemented the majority of the recommendations outlined in the audit, particularly around internal linking improvements, content structure refinements, and technical clean-up across key pages.
Results
Within 3 months of implementation:
Impressions increased significantly (from ~263 to ~788).
The site began appearing for a wider range of relevant queries.
Overall search visibility improved, particularly across long-tail topics.
Key Takeaway
Getting the SEO fundamentals right made it much easier for the site to be discovered in search. For smaller websites, this kind of foundational work is often the first real step toward sustainable organic growth.
Want Similar Results?
If your site has solid content but isn’t getting visibility, I can help identify and fix the technical and structural issues holding it back.